“Sareb Ambassadors” make their university debut

The “Sareb Ambassadors” initiative has now reached universities. Since the programme was first launched in 2016, employees have given talks to explain the company’s goals to A-level and higher education vocational students at schools and colleges in nine provinces across Spain.

Two years on, the initiative has now gone one step further, with talks being given to university students at the Retail and Tourism Faculty of Madrid’s Universidad Complutense (UCM).

During the last academic year, the Sareb Ambassadors programme reached out to more than 3,500 A-level and higher education students. One of the main priorities for 2017/2018 is to now explain to university students exactly what Sareb is, outlining its goals and its various CSR initiatives.